Finding Your “Why”—And Living It Every Day

In the fast pace of everyday life, it’s easy to get caught up in the hustle. We move from task to task, meeting to meeting, often without stopping to consider why we’re doing it all in the first place. But beneath every responsibility, goal, or decision, there should be a deeper purpose—a reason that fuels our motivation and keeps us going. That reason is your “why.”

Your “why” is what drives you. It’s the internal force that pushes you through hard days and helps you stay focused when the noise of life gets overwhelming. For some, their “why” is family. For others, it might be the desire to make a difference, to build something meaningful, to lead and inspire, or to help others succeed. Whatever it is, your “why” is deeply personal. It’s not something that’s handed to you—it’s something you uncover through reflection and experience.

But here’s the truth: knowing your “why” isn’t enough. You have to live it. It’s one thing to say, “I’m doing this for my family” or “I want to make an impact,” but it’s another to let that purpose actively shape your life. Your “why” should influence how you make decisions, set goals, lead others, and serve your community. It should be more than a thought—it should be a daily practice.

Personally, at Prime, my “why” has always been about impact. Whether it’s the impact I have on my family, my team, or the people we serve, that sense of purpose keeps me grounded. On the most chaotic days, when there’s too much to do and not enough time, reconnecting with my “why” helps bring clarity and perspective. It reminds me what really matters and what I’m working toward.

If you haven’t taken the time to define your own “why,” I encourage you to pause and reflect. What motivates you deep down? What gives your work and your life meaning? Once you find it, hold onto it—and more importantly, live it. Every day. Let it show up in how you work, how you lead, and how you show up for the people around you.

Because when your actions are aligned with your purpose, everything changes. Work becomes more meaningful, challenges become more manageable, and success feels a whole lot more fulfilling.

-Donald Bloom